Marketing platforms sell promises. Independent testing reveals which ones deliver results and which ones just deliver invoices.
Mira Wise, a revenue operations leader in B2B SaaS, breaks down the systems, breakages, and team politics that decide whether a marketing department can actually trust the numbers on its own dashboards.
Sophie Steffen is the co-founder and CEO of Kunoichi, a growth performance marketing agency based in Barcelona. With over 12 years of experience in social media, community management, and performance marketing, she helps brands scale through LinkedIn-driven growth, paid acquisition, and automated outbound. She is also a martial arts instructor and runs a dojo in Barcelona.
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Mira Wise, a revenue operations leader in B2B SaaS, breaks down the systems, breakages, and team politics that decide whether a marketing department can actually trust the numbers on its own dashboards.
HubSpot has no campaign member object, which leaves marketing blind to the middle of its own funnel. Mira Wise explains the Tableau-based workaround her team built to get the touchpoints back.
Stakeholders arrive at operations with solutions, not problems. Mira Wise explains how revenue operations pushes back, ties priority to revenue, and uses scaled-down experiments to win the bigger build.
Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.
View all 1 articles →Demand generation software is a category that pretends to be one thing and is actually six, sprawling across account intelligence, marketing automation, landing page builders, and LinkedIn outbound, and the right pick for a B2B team depends less on the feature checklist than on the shape of the pipeline the platform is being asked to feed.
Carles is an SEO and Digital Product professional with over 15 years of experience focused on data-driven growth and scaling marketing operations across tech.
View all 1 articles →Marketing automation separates startups that scale efficiently from those that burn hours on repetitive manual outreach. The right platform turns behavioral data into timely, personalized messages without requiring a dedicated ops team.
David is an enterprise architect and Apple technology educator with extensive experience in IT ecosystems and B2B software solutions.
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In terms of CRM, HubSpot is undoubtedly the most comprehensive customer platform, as it encompasses marketing, sales, service, content, and operations software, and does so with a pricing policy that combines free use of HubSpot with tiered plans des
Adobe Campaign has the ability to completely transform our email marketing strategy. It achieves this thanks to its customization possibilities, its connectivity with Adobe Creative Cloud, and its ability to present data that we can truly work with.
Pedro is a digital marketing strategist and audiovisual producer with deep expertise in B2B engagement and enterprise digital culture.
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There are many email marketing tools on the market, we know. Some are too basic, others are overly complex, and among so many options, we end up using the one that 'kind of works for us' even if we're not entirely convinced. It has happened to us too
If you have ever felt that managing your marketing campaigns is chaos, believe me: you are not alone. Nowadays, companies have to handle multiple channels, databases, and strategies, which often creates a heavy workload. Fortunately, marketing automa
Mira Wise spends eighty percent of her day inside HubSpot, a tool she relies on and resents in equal measure. Here is the full stack a revenue operations leader actually keeps open.
An alarming spike in direct traffic looked like a privacy story. Mira Wise explains how it turned out to be broken cross-domain tracking, and how splitting the number into thirds rescued leadership trust.
Privacy rules and AI-driven discovery are quietly retiring the dream of tracking every digital touchpoint. Mira Wise explains why B2B marketing must learn to measure uplift and trends instead.
Those dedicated to digital marketing know that it is a demanding job where one day absent can leave you out of the market. The internet has become a large supermarket where all companies want to offer the best products, services, and prices, but unfo
Written by Juan Carlos Saloz
Digital marketing has become the essential ally of any small or medium-sized business. Only through marketing systems can smaller businesses and websites reach a large audience and grow consistently while generating an impact on their brand. But not
Written by Juan Carlos Saloz
In an increasingly competitive and digitalized business environment, account-based marketing (Account-Based Marketing or ABM) has established itself as one of the most effective strategies for addressing complex B2B markets. In fact, the use of this
Written by Chema CarvajalHow we test marketing technology tools: real accounts, honest verdicts, and absolutely no rankings for sale. Read our methodology.
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