Raúl del Cuadro Expert

Raúl del Cuadro

Raúl is a Marketing & Communications Manager with years of experience leading global brand positioning and reputation strategies across the tech ecosystem.
Hands On SMS Marketing

Best SMS Marketing Software for E-commerce Retention

We loaded the same abandoned cart into eight SMS platforms and timed how fast each could text a shopper who walked away. What surprised our team was how many treated the store data behind that text as optional, when it is the only thing that makes the message worth sending.

Hands On Personalization

Best Personalization Software for Website Conversion

We rebuilt the same 50,000-session site - a B2B SaaS pricing flow, a 1,200-SKU catalog, and a media archive - inside nine personalization platforms, then shipped three real jobs through each. The surprise was how hard the category cliffed: only three produced a clean recommendation tile a marketer could ship alone.