We wired one Shopify test store into eight push platforms and abandoned the same cart on each. What caught our team off guard was how few could send a browser alert that knew which product the shopper left behind, when that single fact is the whole reason to send it.
Written by Renata EschilettiWe loaded the same abandoned cart into eight SMS platforms and timed how fast each could text a shopper who walked away. What surprised our team was how many treated the store data behind that text as optional, when it is the only thing that makes the message worth sending.
Written by Raul del CuadroWe ran the same high-intent B2B funnel through ten conversational platforms: a visitor lands on a pricing page from a LinkedIn ad, a three-question bot qualifies them, a rep gets pinged in Slack. What surprised our team was how many tools treated CRM routing as an afterthought rather than the whole point.
Written by Renata EschilettiWe rebuilt the same 50,000-session site - a B2B SaaS pricing flow, a 1,200-SKU catalog, and a media archive - inside nine personalization platforms, then shipped three real jobs through each. The surprise was how hard the category cliffed: only three produced a clean recommendation tile a marketer could ship alone.
Written by Raul del CuadroWe pushed the same 12,000-contact cart-abandonment broadcast across India and Brazil, plus a Shopify-triggered upsell flow, through nine WhatsApp platforms. The finding that surprised our team was how few of them treat country segmentation and per-conversation pricing as something a working marketer can actually see and steer.
Written by Renata EschilettiDemand generation software is a category that pretends to be one thing and is actually six, sprawling across account intelligence, marketing automation, landing page builders, and LinkedIn outbound, and the right pick for a B2B team depends less on the feature checklist than on the shape of the pipeline the platform is being asked to feed.
Written by Renata EschilettiMarketing automation separates startups that scale efficiently from those that burn hours on repetitive manual outreach. The right platform turns behavioral data into timely, personalized messages without requiring a dedicated ops team.
Written by Carles Duarte