Mira Wise, a revenue operations leader in B2B SaaS, breaks down the systems, breakages, and team politics that decide whether a marketing department can actually trust the numbers on its own dashboards.
HubSpot has no campaign member object, which leaves marketing blind to the middle of its own funnel. Mira Wise explains the Tableau-based workaround her team built to get the touchpoints back.
Stakeholders arrive at operations with solutions, not problems. Mira Wise explains how revenue operations pushes back, ties priority to revenue, and uses scaled-down experiments to win the bigger build.
Mira Wise spends eighty percent of her day inside HubSpot, a tool she relies on and resents in equal measure. Here is the full stack a revenue operations leader actually keeps open.
An alarming spike in direct traffic looked like a privacy story. Mira Wise explains how it turned out to be broken cross-domain tracking, and how splitting the number into thirds rescued leadership trust.
Privacy rules and AI-driven discovery are quietly retiring the dream of tracking every digital touchpoint. Mira Wise explains why B2B marketing must learn to measure uplift and trends instead.