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We wired one Shopify test store into eight push platforms and abandoned the same cart on each. What caught our team off guard was how few could send a browser alert that knew which product the shopper left behind, when that single fact is the whole reason to send it.
Written by Renata EschilettiWe loaded the same abandoned cart into eight SMS platforms and timed how fast each could text a shopper who walked away. What surprised our team was how many treated the store data behind that text as optional, when it is the only thing that makes the message worth sending.
Written by Raul del CuadroWe ran the same high-intent B2B funnel through ten conversational platforms: a visitor lands on a pricing page from a LinkedIn ad, a three-question bot qualifies them, a rep gets pinged in Slack. What surprised our team was how many tools treated CRM routing as an afterthought rather than the whole point.
Written by Renata Eschiletti